Updated: Jun 19
If you're an aspiring musician or band looking to get more exposure for your music, getting press coverage can be a valuable way to reach a wider audience. Here are 8 easy ways to do that!
Create a compelling story: Journalists are more likely to write about your music if you have an interesting story behind it. Highlight unique aspects of your music, personal experiences, or any compelling reasons why people should care about your music.
Develop a professional press kit: A press kit is a collection of materials that provide journalists with information about you and your music. Include a well-written bio, professional photos, links to your music, and any notable achievements or press coverage you have received.
Research relevant media outlets: Identify media outlets that align with your music genre and target audience. Look for magazines, blogs, radio stations, and podcasts that regularly cover music similar to yours. Make a list of contacts at these outlets.
Craft a personalized pitch: Tailor your pitch to each media outlet or journalist you're reaching out to. Introduce yourself briefly, explain why your music would be a good fit for their audience, and highlight any unique angles or stories that would grab their attention.
Submit your music for reviews: Many music blogs and online magazines accept submissions for music reviews. Follow their guidelines and send them your best tracks along with a well-written introduction. Be prepared for both positive and constructive feedback.
Engage with journalists and influencers: Build relationships with journalists, bloggers, and social media influencers who cover music in your genre. Follow them on social media, comment on their posts, and share their content. Genuine engagement can help you stay on their radar.
Leverage social media and online platforms: Utilize social media platforms like Facebook, Instagram, Twitter, and YouTube to share your music and engage with fans. Create engaging content, share behind-the-scenes glimpses, and collaborate with other artists to expand your reach.
Perform live and network: Regularly perform live shows in your local area or wherever opportunities arise. Attend music industry events, conferences, and networking mixers to connect with industry professionals, journalists, and other musicians.
Remember, getting press coverage for your music takes time and persistence. Keep creating quality music, refining your craft, and seeking opportunities to get your music in front of the right people.